Mutually-Beneficial Joint Ventures - Business Acumen Exerpt Originally by Kevin Lam
One of the speediest ways of building your client base is to search out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who already have large’responsive’ mailing lists and make them an offer they can’t refuse.
many of us have attempted using this technique but have failed miserably. I’ll tell you why.
The difficulty with most folk is that they are only focused on what they can get out of the deal. You’ll never get it if that is what your focus is on.
When you’re trying to form joint ventures, focus on the other party and ask yourself,’What do they need? What can I offer them that would be valuable to them?’
Sure, you can just offer the other person a cut of the profits if they accept to recommend your product/service to their list, but that is what everyone does! And nowadays, that is not alluring enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create price for them! Make it worth their while. Make them an offer they can’t refuse!
When I send out an offer for a joint venture I simply tell them I want to plug their product/business/service for them and not be paid for it. Rather than receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they’re an ezine, newsletter or business with an enormous opt in list ). I assure them that a unique page will be made and payments will be made right to the partner.
Think about it!
You’ll be giving the partner additional exposure, higher profits and security of their business. In doing so, you will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, folk will know to come to you for repayments on products and services they need!
With this concept in mind , go out there and seek for some firms who’ve already got a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
